Change style anytime you choose – from curls to straight and back again!
Safe ingredients you can believe in
All ingredients in OBEY are safe and effective. OBEY is specially formulated with a lush mix of proteins, keratins and exotic almond, cocoa and avocado oils to strengthen your hair so it accepts any style you choose. Our unique formulation is 100% free of bad stuff– like formaldehyde, thioglycolate, no-lye (guanidine carbonate), lye (sodium hydroxide) or other harsh chemicals. No harmful parabens or sulfates. Clinically tested, allergy tested, and non-irritating.